About Us

We are an award winning independent bridal studio in Wallingford that caters to the confident, edgy, modern bride who was born to stand out.

Who we are

The Black Swan Studio is a retail bridal studio, specialising in premium, sought after wedding dresses and hand picked accessories. We believe finding the right wedding dress shouldn’t just be a purchase, it should be an enjoyable adventure.

For the bride

We create a carefully curated experience for women who think outside the traditional bridal box. Our bride wants to stand out from the crowd, and has her own sense of style. Our bride wants the dress of her dreams, not someone else’s. She doesn’t have to ask herself if she can pull something off, she just does.

What we do

We focus on your journey to finding your dream dress.  Beyond being a shop, we offer an exclusive experience for cool women who don’t identify with the mainstream aesthetic, don’t want to look like every other bride and who seek an alternative experience and outcome to dress shopping for their big day.

Why we do it

A wedding dress holds more significance than just the article of clothing you wear on your big day. There is a story behind the dress —why you chose it, who you were with when you found it and decided it was “the one”, how many bridal stores and dresses you went through before finding it.  The purchase of your wedding gown is a momentous occasion, and should be celebrated.

The story of your dress is the start of your legend.

About Chloë

I’m a northerner now based in Wallingford as I met my lovely partner Phil so I upped sticks to set up home in the very beautiful Oxfordshire.  I’m a cheese junkie, Long Island Iced Tea fanatic and mum to an ageing Staffordshire Bull Terrier rescue dog called Mac.

I spent 20 something years in the corporate world working in banking and telecommunication.  For years I always day dreamed about putting my skills into bridal fashion and retail.  One year while on holiday in Los Angeles I decided to chase my dream and with Phil’s love and support I’m making my ambition a reality.


I can’t wait to meet you and welcome you to Black Swan HQ.

Photo by Carola Moon Photographer, +44 7454 201998, www.carolamoonportraits.com